Zarja – The story behind the name of my company

Zarja means sunrise and new beginning. In the early summer of 2016 I was on a swamp near my home, watching the blossoming of cloudberries under the morning sun. White cottongrass was covering the swamp, waving in the wind. While I was picking some of them, I kept thinking of a name for my company, which was still unresolved. An idea came to my mind. Why not call it Sunrise? Back home I started to investigate and found out that there was currently nothing on the Finnish registry which would prevent me from registering that name as my business or product name.

The idea for Zarja frames

The idea of easy framing was born in the 1990s, when our eldest children were small and eager craftsmen and artists. Back then I was working in a kindergarten. I made my first prototype with a local framer. It had openings for four A4 size artworks and I called it The Cottage Window. The Cottage Window was a very traditional set of four wood frames made of pine, each with a passepartout, a backing sheet and a front glass. It felt nice to display four artworks in the same frame on our living room wall. The kids liked it, for them it was new and wonderful.

People urged me to continue developing the frame because similar products didn't exist yet. Well, it didn't happen. Replacing the framed works of art with new ones wasn't easy. It was time-consuming and I was always the one who had to do it. The Blu-Tack which held the artworks in place dried with time, and the papers didn't stay properly attached anymore. One day the children were playing soccer, and the frame accidentally fell on the floor. The glass broke and the frame was torn open. I tried to fix it, but it was too late. The frame was not suitable for fast, easy and aesthetic framing. The idea remained. In 2015, the renovation of our school building was finished and we moved in from the temporary building. Unfortunately the new walls didn't like Blu Tack. Displaying children's art became a challenge.  

I took the challenge and got a development grant from ELY (Centre for Economic Development, Transport and the Environment). It helped me to develop the project further and Zarja - a serial frame, which comprises five nested frames (sized A3 - A7) with compatible color, size and material. Frames are available in wood and plastic and they fit inside each other. Later, Zarja - ILONframe was created, enabling large, square and long artwork to be displayed.

Now framing is easy, fast and convenient, and a child can do it by himself. It also saves time of adults. All you need is a suitable background to attach the magnetic frames. For this purpose Zarja IDEAbackground or any metallic surface, such as  a refrigerator door or a freezer door, is ideal. In addition, the frame is ideally suited for metal and magnetically painted walls, on which the attached frames can form larger collections. There are many kindergartens and schools with walls like this. Magnetically painted walls are becoming more common in homes too, and Zarja is also developing a variety of alternative solutions.  

Zarja frames have no fragile corners, glass or any other materials or structures which break easily. The frame is open, so it also allows framing artwork which is not traditionally "flat", for example three-dimensional art. A wide range of materials can be used to create a sophisticated look for all kinds of art. You can wash and decorate INNOframes as you like, for example by painting them or bringing them to life with self-made or store-bought stickers and other decorations. In addition, the frame is an ecological option because you can always use the same frame again and again.  

Can this framing solution help you support your children's innovation, creativity and active learning? We've also noticed that Zarja's products inspire adult decorators to re-arrange the notes on a refrigerator wall, highlight a wonderful card from a friend or display the family's timetables and budget lists inside stylish frames.

Our products are utility model protected and have a trademark. We manufacture our products in Finland with an idea to create common good. I hope you will experience many happy moments while using these frames. Their ultimate idea lies in the fact that joy and innovativeness are both achievable to us. A small artist lives in every one of us - in you too.

Next: Read about our INNOstu & ONNIstu slogan, or see our products!

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Terms and conditions

The terms and conditions are in force starting from 26.9.2017.

Zarja online store

Zarja Oy
Mursuahontie 6 A 1
97765 Impiö

+358 40 960 7097

The store sells products to individuals of the age of majority. Product prices include VAT. We reserve the right to change prices and shipping costs.

How to order

The products are ordered online by moving them into the shopping cart and paying the contents of the cart on the checkout page. All customer information is handled confidentially. The contact information requested for the order will not be used for any purposes other than the delivery of the order or to clarify the information contained therein, unless otherwise stated. When ordering in Zarja online store you are required to become acquainted with and commit to the terms and conditions in force at any given time.

Payment and payment methods

The payment service is provided by Checkout Finland Oy. Payment options include credit cards and payment services of Finnish online banks.

By submitting the order you agree to Zarja's general terms and conditions.

Order confirmation

Once we have received your order, we will email you an order confirmation which shows your order information. Always check the content of the order confirmation. If you have any questions, contact our customer service immediately. Save the order confirmation for future reference. When you are in touch with our customer service, please keep your customer number and order number available. Always check that the contents of the package match the items in the order confirmation.

You can contact our customer service by calling +358 40 9607097 or by sending an e-mail to

Delivery Methods and Costs

Shipping costs include postal and packaging costs. We will provide an estimate of the shipping costs in the shopping cart according to the primary delivery method. When you have selected the payment and delivery methods the exact shipping costs will be calculated and displayed. 

The available delivery methods depend on the content and total weight of the order. You can choose a payment method which is the most suitable option for you.

Delivery time

The delivery time varies depending on the content of your order and selected delivery method. Exceptions to delivery time estimates are reported if the shopping cart has products which are out of stock. We also report possible delays to you immediately after ordering.

We are not responsible for the delays caused by force majeure or the indirect harm caused by delays. Zarja online store informs about abnormal delivery times on this website.

Return Policy

Right of withdrawal

You have the right to cancel the order within 14 days without notice. The withdrawal period expires 14 days after the last item is received or downloaded from the date of receipt of the order.

In order to exercise the right of withdrawal, you must notify us of your decision to cancel the order in an unambiguous way (for example, by mail or by e-mail). 

To comply with the withdrawal deadline, it is sufficient that you submit your notice of the right of withdrawal before the end of the withdrawal period.

Effects of cancellation

If you cancel the order, we will refund you all the funds we have received from you, including the standard shipping costs (excluding any extra costs you have chosen that differ from the most cost effective standard delivery), without delay and in any case no later than 14 days after the cancellation notice. We will make a refund in the same form of payment that you have used in the original transaction unless you explicitly agree to something else, and in any case, so that you will not be charged for the reimbursement of the money.

You must return the goods without delay and at the latest 14 days after the cancellation notice. The deadline has been respected if you return the goods back before the end of the 14 day period concerned. You are liable for any reduction of value of the goods.

Unreceived or unaccepted package 

This applies to cases where the delivery company is not able to reach the customer according to their standard delivery protocol, or the customer refuses to receive the delivery. Failure to deliver due to these reasons is not the same as a refund or cancellation. For undelivered shipments without a separate cancellation notice, we charge the delivery costs.


If the product has been lost or damaged during the transport or otherwise does not correlate with your order, you must notify us of the error within 14 days by calling the phone number mentioned in the contact details. If the package is clearly damaged during the transport, you must immediately make a complaint to the transport company.